Practical Data Science
Quantifiable Outcomes
Developed for Rocket Science. Tailored to Business.
We help your data reach its full potential with an immediate and measurable impact on your business.
Practical Data Science
Quantifiable Outcomes
Developed for Rocket Science.
Tailored to Business.
We help your data reach its full potential with an immediate and measureable impact on your business.
Our Team
Our expert data scientists and mathematicians hold advanced degrees in applicable fields and have held executive leadership positions while pioneering advanced analytics for some of the most recognizable companies in the world. We’ll partner with your business to conceptualize, execute, and accelerate strategies which maximize the value of your data.
Achieved $ Billions in New Revenue
Pragmatic & Collaborative Visionaries
Awarded & Published Globally
Authored Dozens of Analytics Patents
Combined 70+ Years of Data Science
Entirely U.S.-Based
Our Services
From initial assessment through delivery and implementation, we create bespoke data solutions to unlock new revenue streams with a clear roadmap to success. Our use of proprietary algorithms & methodologies initially developed for aerospace engineering applications can fuse dynamic, multidimensional data sets to generate better predictions and create more timely, accurate, and profitable outcomes.
Data Licensing & Syndication
Data Licensing & Syndication
- Anonymize, aggregate, and fuse data assets to facilitate compliant and intelligent utilization
- Enable direct selling or syndication of data through alternative data marketplaces
Partnerships & Alliances
Partnerships & Alliances
- Identify strategic external collaborators who would benefit from an expanded data footprint
- Unlock new revenue by participating in non-competitive channels
Operational Effectiveness
Operational Effectiveness
- Leverage data to streamline existing processes, increase customer & investment ROI, and minimize risks
- Utilize true data science to inform smarter decisioning and automation
Our Services
From initial data assessment through delivery and implementation, we create bespoke solutions to unlock new revenue streams with a clear roadmap to success. Our use of proprietary algorithms & methodologies initially developed for aerospace engineering applications can fuse dynamic, multidimensional data sets to generate better predictions and create more timely, accurate, and profitable outcomes.
Data Licensing & Syndication
Data Licensing & Syndication
- Anonymize, aggregate, and fuse data assets to facilitate compliant and intelligent utilization
- Enable direct selling or syndication of data through alternative data marketplaces
Partnerships & Alliances
Partnerships & Alliances
- Identify strategic external collaborators who would benefit from an expanded data footprint
- Unlock new revenue by participating in non-competitive channels
Operational Effectiveness
Operational Effectiveness
- Leverage data to streamline existing processes, increase customer & investment ROI, and minimize risks
- Utilize true data science to inform smarter decisioning and automation
Data Initiatives Aren’t Easy
Let Addenso Labs’ Experts Help Ensure Your Success
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Through 2022: Only 20% of analytic insights will deliver business outcomes.
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By 2022: 90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency.
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Through 2025: 80% of organizations seeking to scale digital businesses will fail because they do not take a modern approach to data and analytics governance.
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By 2025: AI will be the top category driving infrastructure decisions.
Source: Gartner’s Top Data & Analytics Predictions, 2019-2021
Industry Experience
Identify new commercial opportunities and operational efficiencies for your data across a multitude of sectors and industries. Forge innovative and scalable solutions for intelligent growth developed through years of continually proven, real-world experience.
Case Studies
These are just a few of the ways we’ve helped companies truly unlock the power and value of their data.
Application:
New Data Product
Client:
A global entertainment, sports, and news company with +$5B in annual advertising revenue
Challenge:
Disrupting a decades-old paradigm of TV campaign measurement and execution based on the notion of age and gender-based metrics
Strategy:
Integrate enriched consumer datasets with traditional TV measures and develop a series of integrated forecasting and optimization models to allow the client to operationalize advanced advertising methodologies
Outcome:
A new set of new data-driven TV advertising products which grew from annual revenue of $5M to $240M over a period of just four years
Application:
Alternative Data Licensing
Client:
A major digital marketing company operating in the CPG retail and marketing space
Challenge:
Finding incremental revenue by identifying alternative data monetization opportunities which do not compete with core business model
Strategy:
Enrich retailer point-of-sale data in an aggregated and anonymized format, and build technology stack to enable data-feed licensing to end-clients
Outcome:
$4M in incremental revenue in the first 12 months of project, and forecasted $10M in year two
Application:
Data Science & Operational Efficiency
Client:
A major US-based airline with one of the largest global fleets
Challenge:
Finding practical and efficient means for utilizing consumer preferences of flying on particular days of the week, times, and on particular airline brands to generate additional profit
Strategy:
Leverage data from schedules, revenue accounting, and flight availability to build out consumer choice models to significantly improve and add flexibility to pricing models
Outcome:
Operational implementation of new models yielded 1-5% increases in company ticketing revenue, depending on market, realizing +$120M per year
Case Studies
These are just a few of the ways we’ve helped companies truly unlock the power and value of their data.
Application:
New Data Product
Client:
A global entertainment, sports, and news company with +$5B in annual advertising revenue
Challenge:
Disrupting a decades-old paradigm of TV campaign measurement and execution based on the notion of age and gender-based metrics
Strategy:
Integrate enriched consumer datasets with traditional TV measures and develop a series of integrated forecasting and optimization models to allow the client to operationalize advanced advertising methodologies
Outcome:
A new set of new data-driven TV advertising products which grew from annual revenue of $5M to $240M over a period of just four years
Application:
Alternative Data Licensing
Client:
A major digital marketing company operating in the CPG retail and marketing space
Challenge:
Finding incremental revenue by identifying alternative data monetization opportunities which do not compete with core business model
Strategy:
Enrich retailer point-of-sale data in an aggregated and anonymized format, and build technology stack to enable data-feed licensing to end-clients
Outcome:
$4M in incremental revenue in the first 12 months of project, and forecasted $10M in year two
Application:
Data Science & Operational Efficiency
Client:
A major US-based airline with one of the largest global fleets
Challenge:
Finding practical and efficient means for utilizing consumer preferences of flying on particular days of the week, times, and on particular airline brands to generate additional profit
Strategy:
Leverage data from schedules, revenue accounting, and flight availability to build out consumer choice models to significantly improve and add flexibility to pricing models
Outcome:
Operational implementation of new models yielded 1-5% increases in company ticketing revenue, depending on market, realizing +$120M per year
Ready to leverage what we can do with data to gain a substantial competitive advantage?